The Vision

Using the Collins – Porras Framework

Core Beliefs and Behaviors

What we believe to be important in business and in life. Our genetic code.

Respect

listening, pausing, kind candor, clarity of intent

Attune

self, social, emotional, intellectual… to meet needs of people and organizations

Ask

with heart and mind to connect, understand, and to solve for what must be done

Discern

at various altitudes to create accurate maps to make brilliant judgement calls

Focus

in thought, response, action… use now to protect the main thing

Help Humanity transform stress.

Influencing society to be both more productive and humane. This is our “Why.” Our fundamental 100-year reason for existing.

Discover & deploy useful findings every single day.

2026: Share 10,000 maps. Add 10,000 people to our email newsletter.

Discover – Our “How”

Deploy – Our “What”

Where we apply disciplined effort in pursuit of results:

“…step by step, action by action, decision by decision.” (Collins)